See Your Admissions Soar!

Newest Healthcare Strategica Sales Academy Course is 
Now Available!  
52-week Sales Challenge Course Now Available - 52-weekly 
and 12 monthly Modules for Only $2 - $3 per week! 
Access to Sales Resource Vault and Learning Library Included

The New 52-week Sales Challenge Course

The Perfect Weekly Sales Challenge to Drive Admissions

The Healthcare Strategica Sales Academy is proud to announce the 52-week Sales Challenge Course. Students have access to the course plus all of the elements in the Sales Resource Vault and Learning Library as soon as they register and weekly for 52-weeks. 

With each student registration, they have access to:

52 Week Sales Challenge

52 weeks of sales support that challenges the Sales Professional to outperform and over achieve each week and each month of 2021

This program is designed to provide each Sales Professional with actionable ideas, strategies, tactics and reinforcement of the sales skills they have learned.  Each week stands alone and is intended to both motivate and support their success every week of the year.  Each month (just prior to end of month) the monthly lesson will be sent out to provide timely, seasonal thematic sales campaigns and support for the Sales Professional.

Combined they receive 64 separate bite sized sales support lessons throughout the year.  (Every Sales Professional Enrolled will receive 52 weekly lessons and 12 monthly lessons.)

New Course – starts January 4th and continues every Monday in your email inbox for 52 weeks.

Each Week You Receive:

  • Hospice and Palliative Care Sales Tip / Strategy / Skill Coaching Idea
  • Home Health Sales Tip / Strategy / Skill Coaching Idea
  • Clinical Corner – sales training tips – disease specific sales approaches
  • Referral Partner specific sales tips – specific strategies by referral partner type
  • The Weekly Sales Challenge

Each Month You Receive (just before the end of the prior month):

  • Hospice and Palliative Care Monthly Themed Sales Campaign
  • Home Health Monthly Themed Sales Campaign
  • Clinical Corner related to this month’s diseases related to theme
  • Monthly Plan of Action and Sales Challenge

Plus:  Year-long access to the Healthcare Strategica Sales Academy Sales Resource Vault and Learning Library

All of this for only:
$156 each (only $3.00 / week) – 1 to 19 Sales Professionals enrolled
$104 each (only $2.00 / week) – Enterprise Clients (20+ enrolled)

Promotional Offer (expires December 30th at midnight):

Pre-Launch Special Offer:

  • 4 Bonus Weeks that will never be offered again!
  • 2021 Year Kick-off Lesson never to be offered again!
  • December 15, 2021 Special 2021 Sales Kickoff Special Webinar with Live Q&A or watch recorded Webinar after that date:  Success in 2021 and Beyond:  Plan and Prepare for Strategic Growth
  • Bonus Content: 
    • How to conduct the most successful presentations and in-services
    • Building your success avatar – sales success profile
    • Year-end planning tools

All of these bonuses are yours at no extra charge for registering for the new 52-week Sales Support Program that begins on January 4th, 2021.

52-week Sales Support Program for Hospice, Palliative Care or Home Health Sales Professionals

The Hospice Sales Training 8-Week Course is now available on-demand.  This means you can sign up all of your sales team and provide them with the best of class sales training virtually, at their convenience.  You will also be able to offer the exact same training experience to each new sales professional as part of your consistent on-boarding program.

Once registered, the student receives their personalized access code for the 8-week course, plus a special pre-course class letting them know what to expect, how to prepare and get the most out of the class.  They will receive a survey to tell us what is most important to them, about their background and skill level and to ask any questions.  And, they have immediate access to the New Healthcare Strategica Sales Academy, chock full of all types of resources to support their success.

  • Sales Resource Vault with:
    • Short videos to reinforce sales skills learned, available on the fly!
      • Handling the Most Important Objection – Patient Not Ready
      • Handling the Most Important Objection - We Don't Refer, We Let the Discharge Planners handle the Referrals.
      • Handling the Current Pandemic Objections
      • Sales Defaults to Never Get Caught Off Guard or Unprepared
      • Successful Solution Presentations using RAFT Method
      • Selling Multiple Service Lines
      • Care Transitions Coordinators / Clinical Liaisons (coming soon)
      • And more will be added every month...
  • Learning Library Toolkit:
    • Useful Forms to Support Sales Best Practices:
      • Developing and Managing Your Top P1 Prospect List
      • Luncheon or Major Presentation Planning Form
      • Lunch or Major Presentation Rules for Success
      • With more to be added every month...
    • Sales Management Special Support Documents
      • How to Coach Your Sales Professional 
      • Territory Alignment
      • Creating the Sales Coach Position in Your Agency
      • Recruiting, Interviewing, Hiring, Onboarding and Retention Strategies
      • Incentive Compensation Plans
      • With more to be added every month...

I have always said, find out what is important to your customers and know what they need and want. In creating this virtual learning program, I asked you what you need and designed it based on what you told me. I think you will be thrilled and I am really excited to tell you all about it.

You let me know:

  • Just how tough it is financially right now for you How stretched for time you are
  • How stretched for time you are
  • How important referral partner relationships are and the flow of consistent quality referrals
  • That the new referrals you are seeing, under current environment, reflect an even lower LOS
  • That you had some questions on just how this new training format will work for your sales team

Let’s Start with the Pricing Structure:

$156 per student (1-19 licenses)
$104 per student (20+ licenses)

How Does the Course Work?

There was also some confusion about how the courses work and why they make so much sense for your organization. When you compare our offerings to any others available, you will see that you get a proven, successful process delivering much greater breadth of training and resources. This means you get more for less!

The 52-week Sales Challenge Course is now available. Once you register, the student will receive their personalized access code for the 52-week course, including a special on-demand pre-course module letting them know what to expect, how to prepare and get the most out of the class. They will access to a new module each week for 52-weeks, no matter when they register.  They will also receive a monthly module each month that is specific to the month.  And, they get access to the Sales Resource Vault and Learning Library. 

  • The students will have access to the 52-weekly courses starting on day one, after completing the first course, they will have access to the subsequent courses one week apart. This makes sure they follow the design and get the full benefit of the use of what they learned in their accounts between lessons
  • If your student has a vacation or illness or whatever interruption, they will be able to resume the course and continue at their pace and on their schedule.

Michael Ferris

"Can’t wait to share this course with your sales teams! It’s the culmination of my twenty+ years as the top thought leader and training expert in the field of hospice sales. I’ve combined the proven hospice specific business outreach strategies, sales processes, skills and tactics into this 52-week course. Using best practice adult learning theory and LMS technology I can now offer you the best sales training at a price that is extremely accessible for all hospice providers. Long-term with the learning library and support tools, I see this as my legacy and gift to the industry.”

Michael has written the top selling books on hospice sales and has consulted to and trained for many of the most successful hospice programs in the country. His current book, “Definitive Guide to Hospice Sales: Achieve Superstar Success” is available at a special price when your register for this course.

Here are the Eight Top Reasons to Sign Your Team Up Today:

1. Value

We were able to cut pricing to the bone to bring amazing value to you right now, when you need it most and into the future. This is as a reflection of what is most important to you today and into the future.

New Pricing Structure:
$156 per student (1-19 licenses) - that's only $3 per week!
$104 per enterprise student (20+ licenses) - that's only $2 per week!

Enterprise Program Details:
(Note: you may purchase as many student licenses as you wish, they do not expire and can be used as you onboard new sales professionals. For example, if you have 8 team members to train today, but would like to have the value added elements of the Enterprise Program, then buy 10 or more and you will have your current group trained plus have extra licenses for new hires and the added benefits of the Enterprise Program.)

Note: Customized Sales Training Courses are available and priced based on number of students and customized content. Contact Michael Ferris at

2. Time Saving Solution / Long-Term Partner Relationship:

You told us that you don’t have enough time. Your leadership team and sales management are strapped for time under normal circumstances and in current environment is impossible. This sales training system is designed to provide you the best training available for your team with the least amount of time from your management team.

The goal is to be your long-term outsourced sales training and management support partner. With our new system we will set you up to be able to issue log-in instructions for each new hire as a part of your best practice sales professional onboarding. This way each of your sales team members will have the exact same industry specific sales training and onboarding experience and it is all self-directed with accountability requirements and reporting. You can budget between $104 and $156 per new sales team hire for onboarding and we take care of it for you! Pretty cool, right?

3. The Original and Best Training Available:

This is the original sales training developed by Michael Ferris for hospice & palliative care over the last 20 years. Compare our track record of success with any other offers and discover that you can get the absolute best training, the original  for 40 – 60% off the price of others.

4. Optimal Adult Learning and Retention Design

52-weeks and 12-months:

The course is delivered over 52-weeks for a reason. Each week they receive more insights and nuggets of information. It’s a building process and it works!

What I AM SO EXCITED ABOUT is that in this course we go through more theory, examples and techniques and then during the week until the next lesson, their homework is to go out and use what they learned, live in their territory, multiple times in different types of accounts and report back success and questions. This delivers the optimal adult learning experience! They read it, see it, hear it and most importantly do it in their own specific environment! It is delivered by the number one trainer in the country who has the proven ability to resonate with our industry’s sales professionals.

5. Industry Specific:

There are lots of sales training programs out there to choose from. How do you choose the right one for your organization?

First and foremost, generic sales training does not apply to hospice & palliative care or home health. So many of the skills and techniques taught in a non-industry specific sales training are just not applicable. Plus, the training does not resonate with your hospice sales professionals. 

Within our industry, there are mainly training programs designed for both home health and hospice. There are very specific differences between selling these service lines. Who you sell to, how you sell to them, the verbiage used, value propositions are all different. I can promise you that service line specific makes a big difference in results. Physicians are much more important in the hospice sales process than in home health, as an example. Plus you need to take into consideration how the referral partner feels about hospice, whether they advocate for it and how they run their practice to really have the connections you need for success.

Hospice and Home Health specific is very important to the sales professional’s success. As a result, this course is designed to provide the skills, tactics, strategies and processes to deliver results. 

See Below: Added new module available to anyone selling multiple service lines. If you sell both, we recommend you take the hospice course and pay close attention to the extra module on using what you learned to adapt to your home health sales activities.

6. Sales Resource Vault, Learning Library and 8-week Course Available On-demand:

All weekly classes are available On-demand to meet your team’s scheduling needs. Can be reviewed as needed by students. There is a one-week delay between classes to make sure they use the skills learned during the week and continue to build upon the prior weeks, each successive week. Also, allows for any student needs for vacation, illness, other priorities.

Investment in Learning Management System (LMS) which is a platform to provide controlled access to all of the many features or our training system. This allows for students to access their courses, answer quizzes, report successes and challenges from their week of using skills learned, ask questions, view added videos (role plays and other presentations), access learning library, see their progress; all in an automated fashion. The FAQ library is built by the students as they ask their questions and for help with challenges.

The reporting functionality allows us (for the Enterprise clients) to keep you up-to-date with your sales team member’s progress, results, etc. We also provide you with the ability to access important sales management information to best support your team at each step of their progress.

Sales management support is automated and available on-demand. We want your investment in our best practice sales training to pay the highest return on investment while leveraging your time and talent.

7. Monthly Modules

Each sales professional will receive the monthly modules each month that go deeper into themed, disease specific sales strategies and presentations for each month.  They will also see how to plan and present to their accounts with the greatest results.

8. Extras

Extra Module for Sales Professionals Selling Multiple Service Lines – if you have your team selling both hospice and home health, we recommend picking the sales training course for the service line where you want to most boost referrals or where you believe the individual needs the most help. Then they can participate in the extra course on how to adapt or translate some of the key differences between service lines. 

Extra Module for Care Transition Coordinators / Facility Liaisons – how to use your skills in the hospital or facility settings.

We will be adding Extra Modules for many topics and will ask you and your sales team for requests for new Extra Module content.

All Modules are available in the Sales Resource Vault and Learning Library


Thousands Of Successful Satisfied Sales Professionals

Hi Michael, I'd like to take a little time to say THANK YOU for an energizing and valuable Boot Camp! I left feeling so focused and confident in structuring my accounts and messaging-we covered everything from the 'who' to the 'how' and I thank you for this-it's so easy to get overwhelmed in this profession, but you make it fun and got our group back to remembering the 'why'... I have already utilized a few things I learned and it's definitely paid off!

Dawn B.
Hospice Sales Professional

Register Your Sales Team Today, Start Seeing Results Immediately! 

The course has each Sales Professional focus upon their Top Twenty-Five Accounts from Day One to grow the number of admissions from each of those accounts by expanding how the accounts use your services!

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